Moving your business from social media to your own website is an important step that increases credibility and opens up new opportunities for growth. In this guide, we will look at how to make this transition effectively — from idea to full launch.
Step 1: Why move your business from social media to your own website?
Social media is a great tool for a quick start, but having your own website provides many more opportunities for long-term success:
- Prestige and credibility : A personal website with a unique domain will add seriousness to your brand and make it look much more professional.
- Brand management : Social networks limit your presentation with fixed templates, but on your own website, you have full freedom. Additionally, a self-created website in your style allows flexible control over all aspects of your brand.
- Independence and control : In social media, you constantly adjust to platform algorithms, while on your own site, you avoid these restrictions and gain full control. Creating your own resource also reduces risks associated with account blocking or sudden changes in social media policies.
- More functional opportunities : You can use a full set of modern tools: payment system integration, process automation, and many instruments tailored specifically to your business.
Your own website also allows you to optimize it for search engines, such as Google, which helps attract clients through organic traffic.
Step 2: Should you start with website builders?
Many entrepreneurs choose website builders as the first step due to their simplicity and accessibility. It’s cheap and convenient for basic solutions, but this approach might not meet your future needs.
Advantages of website builders :
- Quick start : Easy to use — and the site is ready.
- No technical knowledge needed : You don’t need to be a developer to create a simple website.
However, if your business expands, you may need advanced features, such as CRM integration, privacy (confidentiality), complex functionality, or process automation, which are not always accessible on builders. In such cases, a full CMS might be necessary for detailed settings and site performance analysis .
Step 3: When is it time to switch to a full CMS?
A full CMS-based website becomes essential as your business grows and becomes more complex. This solution is perfect for fast-growing businesses that need more flexibility and functionality.
Popular CMS :
- WordPress.org — One of the most popular CMS due to its flexibility, availability of plugins, and wide functionality. This system suits various businesses: from small portfolios to large e-commerce sites. WordPress allows flexible content management and promotion, which is crucial for effective website administration . However, if you are planning a large online store, we recommend the following option.
- OpenCart — A specialized platform for e-commerce that offers many plugins for integration with payment systems and logistics. It’s a great choice for businesses with large product catalogs.
Step 4: The Benefits of turning to Professionals
If your business keeps growing, developing and maintaining a site on your own can become a major challenge. Turning to professionals can help you avoid many technical issues and add significant advantages:
- Constant support and development : An agency provides regular updates for the site, correctly configures new features, or makes changes as needed.
- Complex integrations : Integrating with analytical systems, CRM, or payment gateways requires expertise. Professionals not only handle setup but also analyze the site’s performance and its efficiency.
- Custom functionality : Agencies can create a site tailored to the specific needs of your business – which is often not possible with ordinary builders.
- Time and resource savings : You save significant time and effort by focusing on business growth while the website works seamlessly.
Remember, the cost of building a website through a professional agency may be higher, but it’s justified by reliable and stable platform performance.
Step 5: How to properly redirect traffic from social media to the website?
Launching a website is just the first step. You need to actively work on redirecting traffic from social media:
- Calls to action in posts : Constantly remind your audience about the website and place calls to action like “Learn more on our website” or “Register on the website to participate in special offers.”
- Exclusive content for the website : Create content available only on your website — such as giveaways, articles, or tips.
- Special offers and promotions : Use promotions or discounts only available on the website to encourage users to visit your platform
Moving your business from social media to your own website is a step toward greater stability and control over your business. While you can start with website builders, in the long run, for a fully developed business, it’s worth considering professional CMS or turning to specialists who will help make your site efficient and productive.